Gojek adalah perusahaan berjiwa sosial yang memimpin revolusi. From our relationships with sales and marketing teams, we get requests to assist with marketing presentations that can be leveraged by marketing teams. Crm adalah salah satu syarat vital bagi bisnis anda untuk memasuki fase berikutnya. How can a social media strategy help your credit union achieve strategic goals. Be a custodian of marketing datamart with specific responsibility for maintenance and management of 3rd party data to ensure data integrity. The standard amazon practice of hiring a pm and letting them manage stuff, whilst group pms do nothing but strategic meetings.
Gojek indonesia gojek, pertama kali didirikan oleh nadiem makarim pada tahun 2010. Graphics designing, digital marketing, and web development technologies like laravel. Brands seek out gpj because we are a unique strategic marketing agency. Back then, social media day belgium was a yearly event informing marketers on all insights of social media. None of these guys are even hireable as entrylevel pms outside in the industry. Smart action plan using smart goals to guide your marketing. How gojek is disrupting the marketing landscape in indonesia. Sistem informasi manajemen studi kasus gojek mila mp. In this section, you will find excellent powerpoint slides on marketing and strategy. Companies select growth strategy to increase their profits, increase market. Skagga will research your market past and present, outline quarterly strategic initiatives and prepare benchmarks associated with each strategic initiative.
Sedangkan fungsifungsi lain yang mendukung crm adalah sales, marketing, training, pengembangan profesional, manajemen performa, human resource development, dan kompensasi. Based on research into how companies sustain growth, this approach illustrates how to manage for current performance while maximizing future opportunities for growth. Grab has employed hyperlocal strategies with remarkable success. How gojek is disrupting the marketing landscape in. This global marketing strategy ppt is powerpoint presentation template created based on the concept of global marketing and contains inner slides designed covering basic categories table of contents essential for marketing planning documents. Perform experiments, analysis, and postactivity evaluations to deliver customer insights and drive strategic recommendations for optimizations. At gojek we celebrate our differences, because we believe that diversity not only creates a healthier work environment for our employees, but also helps our business thrive. This video is a brief board talk taken from an mba. Effective use of swot can play an important role in determining the marketing strategy, in order to know the strengths, weaknesses, opportunities and threats faced by enterprise it in maintaining the viability and continuity of the company. Salary estimates are based on 245 salaries submitted anonymously to glassdoor by director, strategic marketing employees. Tag application digital marketing gojek gojek indonesia social trend analysis.
Grab and uber continue to play catchup while foodpanda pulls out of indonesia how does gojek continue to stay the market leader. Aug 01, 2017 ubers global expansion strategy think local to expand global will it work for startups. Rencana bisnis atau business plan adalah tahapan awal yang sebaiknya dilakukan oleh seorang calon entrepreneur atau wirausaha finansialku akan memberikan contoh business plan dan membahas mengenai halhal yang harus ada dalam sebuah rencana bisnis atau business plan. Its a how do you build a startup issue, ong tells indonesia expat in reference to foodpandas untimely demise in jakarta. Ubers global expansion strategy think local to expand global will it work for startups.
Gojek indonesia didirikan oleh nadiem makarim pada tahun 2010. Space analysis is an analytical technique used in strategic management and planning. The partnership comes on the back of vice indonesias first local foray into feature film titled when. Semakin hari aktivitas jual beli melalui online shop semakin marak dilakukan. Feb 26, 2014 this video introduces mba and other graduate business school students to the strategic marketing plan framework that professor hunter advocates. Social media can be an effective part of your channel marketing strategy, but every solution provider uses it differently. Gojek announces partnership with carousell digital news asia. Foodpanda is actually not a startup, its a corporate business unit from rocket internet. Social media marketing is an always changing industry.
Marketing strategy presentation ideas plan out the right. Gojek will probably adopt the same entry strategy as in indonesia. Based in singapore, the marketing data analyst will be supporting marketing teams across singapore, thailand and vietnam to analyse marketing campaign performance and identify opportunities for optimisation and growth. Gojek bukan hanya aplikasi penyedia layanan transportasi, pesan antar makanan, logistik, pembayaran, dan kebutuhan seharihari, loh. Gojeks entry into the singapore ridehailing market brings back stiff. Dengan zoho, anda dapat secara efektif merencanakan campaign marketing, melaksanakan email campaign, hingga melacak pengeluaran marketing. Salah satu strategi pemasaran yang sedang gencar dilakukan ialah internet marketing.
At gpj we build meaningful connections between you and your customers through experience marketing by using state of the art event management technology. Pdf analysis of services marketing mix and competitive. We seek an execution focused finance professional who has a solid track on financial planning and analysis. Hiring marketing data analyst job 2019 gojek career. The marketing strategy is one way to determine the competitiveness of. What foreign startups can learn from gojeks business strategy. Hiring financial planning and analysis job 2019 gojek career. Gojeks rapid growth and market dominance in indonesia has led to prominent media. Dengan menampilkan produk usaha anda pada situs jejaring sosial, maka anda dapat mengetahui bagaimana selera konsumen dan apa yang mereka butuhkan. All slides are designed in powerpoint files ppt so that you can modify and immediately use for your own learning process. May 09, 2015 ubers uber cool and unconventional marketing strategy in india. Hiring inapp marketing strategist job 2019 gojek career. The sme strategic marketing plans arent just for small businesses or small companies. Gojek driver about the service marketing mix, but many customers respond when.
Johnson is a world leading experiential marketing agency that knows how to create and engage audiences through creative and effective interactive marketing techniques. Gojek and vice media in indonesia have partnered up to produce a slate of original content. In this interactive presentationone in a series of multimedia frameworkssteve coley, a director emeritus in mckinseys chicago office, describes the three horizons framework. Introduction to the pricing strategy and practice liping jiang, associate professor copenhagen business school 14th december, 2016 open seminar of the blue innoship project no. Perusahaan transportasi gojek gojek merupakan perusahaan penyedia jasa layanan transpotasi dengan menggunakan armada motor yang saat ini telah memimpin revolusi industri transportasi ojek di wilayah jabodetabek.
You got to explore different types of research method. Project management and not product management when i joined, i was pleasantly surprised that gojek got so big with the current product culture but after a few months, i realised that the success of gojek was its ability replicate us india china models in a greenfield market like indonesia really quickly. Atrion, for example, only updates its twitter account with its most strategic customers in mind, which keeps them from being barraged with too much information. Teaching you the essentials engage your target market. Global marketing strategy ppt creative powerpoint templates. Gojek is an equal opportunity workplace that is committed to diversity and inclusion. With the exit of uber in the ride services market of southeast asia, grab has. Sampai hari ini, gojek telah bermitra dengan lebih dari 1 juta driver, 125 ribu pedagang kuliner, dan 30 ribu penyedia jasa lainnya, semua tersebar di 50 kota. Gojek transportasi ojek, delivery, pembayaran aplikasi. A broader approach with specific modern marketing topics highlighted over several editions per year.
In 2015, social media day belgium transformed to strategic marketing day. The partnership comes on the back of vice indonesias first. The escalating importance of providing customer satisfaction, responding to diversity in the marketplace, developing new products and recognizing global competitive. Gojeks taking a risk with its handsoff expansion strategy. Gojek adalah perusahaan berjiwa sosial yang memimpin revolusi industri transportasi ojek. Space is an acronym of strategic position and action evaluation. Gojek business analysis strategic management mm fe unj 2015 gojek business model analysis 1. Gojek claims 108 million app downloads and says at least half of those who. Filter by location to see director, strategic marketing salaries in your area. Apr 30, 2018 gojek and vice media in indonesia have partnered up to produce a slate of original content. Gist of the strategic marketing plan framework youtube. With its uber acquisition, grab has the ridehailing marketshare lead in.
We manage the process for you ensuring your business responds to your market at the right times. This video introduces mba and other graduate business school students to the strategic marketing plan framework that professor hunter advocates. Swot dalam menentukan strategi pemasaran pada pt gojek. Selain itu, campaign manajemen terpadu dengan otomatisasi tenaga penjualan akan membantu organisasi anda dalam mengukur kinerja, laba atas investasi roi dan efektivitas campaign. Go to market strategy for gojek bodetabek area slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.
Welcome to sme strategic marketing solution the business and promotion. Pt aplikasi karya anak bangsa, doing business as gojek is a southeast asian ondemand. You are the person in charge for all inapp marketing request from all product marketing team and will be working closely with our creative, crm, social media, business intelligence, brand, and all product marketing teams within gojek. However, by mid2015 gojek was one of indonesias most downloaded apps. Dec 14, 2018 social media can be an effective part of your channel marketing strategy, but every solution provider uses it differently. Nah, berikut adalah sejumlah aplikasi crm yang ada di dunia. We summarize important factors to create a strategic promotion strategy and use it to run your business. Ubers global expansion strategy think local to expand. Kinerk strategic marketing productservice facebook.
The role is about to discover, execute, and analyze inapp marketing campaigns. The analysis allows to create an idea of the appropriate business strategy for the enterprise. Apply to marketing manager, partnership manager, strategic project manager and more. Ubers uber cool and unconventional marketing strategy in. Gojek juga punya misi sosial untuk meningkatkan taraf hidup masyarakat. We specialize in facebook ads, power editor, twitter ads, facebook page growth, facebook reach, twitter growth. Marketing strategy presentation ideas plan out the right approach. Ubers uber cool and unconventional marketing strategy in india. Put together a comprehensive plan that details how and why social media should be an important piece of the over all strategic marketing puzzle. From jan 24, carousell users who download the gojek app by clicking on the. The marketing strategy is one way to determine the competitiveness of each force.
We have billions of gps points flowing through our data pipelines daily in realtime. If you continue browsing the site, you agree to the use of cookies on this website. It can be overwhelming to manage your short and longterm marketing strategy. Strategic marketing process download free ebooks, legally. Sep 30, 2017 go to market strategy for gojek bodetabek area slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. The analysis assesses the internal and external environment and allows to design an appropriate strategy the analysis describes the. Marketing strategy presentation in this section, you will find excellent powerpoint slides on marketing and strategy. Ease and speed of motorcycles message via applications and the speed of travel travel time becomes a key factor many motorcycle enthusiasts online. Dec 04, 2017 this marketing plan uses a variety of marketing strategies which results can be page of22 25 22. What foreign startups can learn from gojeks business strategy by iris leung september 7, 2016 september 7, 2016 0 1109 grab and uber continue to play catchup while foodpanda pulls out of indonesia how does gojek continue to stay the market leader.
Syndicate 10 gojek free download as powerpoint presentation. This marketing plan uses a variety of marketing strategies which results can be page of22 25 22. We stay current on the latest trends to leverage the greatest amount of success for you. View essay gojek business analysis from mmmunjnj 1234 at state university of jakarta. Kinerk strategic marketing provides expertise to enhance and develop marketing tactics that grow sales.
A lot of riders had both apps downloaded and decided which one they would. All you need with a download of this template is your contents and data to fill in each slide. We combine the strategy and creative branding talents of a traditional advertising agency with the production capabilities of the worlds topranked event marketing agency. Strategic marketing day on communities, 2811, antwerp.
Swot dalam menentukan strategi pemasaran pada pt gojek indonesia trends motorcycle online has increased in recent years with the increasing need for fast transportation in jakarta. Gojek business analysis gojek business analysis strategic. Customer loyalty from perspective of marketing mix strategy and customer satisfaction a study from grab online transportation in era of industrial revolution 4. The business model of uber has created what is called the ripple effect in the on demand economy. Contoh business plan dan cara membuat rencana bisnis. The author of this text argues that the role of strategic marketing in business performance is demonstrated in the marketdriven strtategies of successful organizations competing in a wide array of product and market situations.
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